Söptei Zsolt
About the Project
Founded in 1850, this fifth-generation family winery creates distinctive, soulful wines in the heart of the Balatonfüred–Csopak wine region. The goal of the website was to present the wines, the tasting experiences, and the historical background through a modern, premium lens – while ensuring a seamless online sales process.
The Challenge
Our mission was to translate the unique atmosphere of a winery built over four generations into the digital space: balancing history, the values of the terroir, and the modern winery. Additionally, we had to design an e-commerce and tasting reservation system that is simple, elegant, yet provides an emotional experience for the visitor.
The Approach
We built the visual identity on experience-focused photography and understated typography. The core messages – “Complex, harmonious, and rounded wines!” and “Book a wine tasting!” – provide clear positioning. The navigation system (Webshop, Vinotheque, Wine Tasting, Gallery, etc.) offers a logical user journey. In the webshop, wine varieties and grape must products are easily accessible, while the booking process is streamlined to a single-page, few-click solution.
The Execution
The result: an elegant, clean, and emotionally resonant website where visitors can effortlessly browse between wines and programs. The webshop provides a clear overview of wine and must types, the booking process is intuitive – all presented with an aesthetic that emphasizes the true character of the wines.
